If you are a small business and do not have a web site, you are missing out on one of the most affordable and effective ways to introduce yourself to new customers and drive existing customers to repeat business.
If you are a restaurant, a web site allows you to post your menu and specials. It allows you to personalize your restaurant to customers who face a veritable sea of choice. A website allows you to collect email addresses and keep in contact with your existing customers, alerting them to specials, events, or changes in kitchen hours.
If you are a retail store, in addition to connecting with customers, web sites can allow you to easily take orders and handle customer service online. E-Commerce is easier and cheaper than ever and there are FREE (yes FREE) programs for handling customer complaints. There’s no excuse not to have one.
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