Mike Van WinkleThe Paradox of A/B Testing | Mike Van Winkle http://www.mikevanwinkle.com Wordpress/PHP Developer Tue, 31 Jan 2012 00:02:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Paradox of A/B Testing http://www.mikevanwinkle.com/marketing/the-paradox-of-ab-testing/ http://www.mikevanwinkle.com/marketing/the-paradox-of-ab-testing/#comments Fri, 06 Aug 2010 13:05:34 +0000 Mike Van Winkle http://www.mikevanwinkle.com/?p=583 Thanks to Andrew Norcross for tweeting this article by Jeff Atwood. Not only does Jeff discuss one of my favorite movies — in fact, he almost sounds as if he studied it in a philosophy course — but he also makes a relevant analogy to web development. Not bad for a days work.

]]> http://www.mikevanwinkle.com/marketing/the-paradox-of-ab-testing/feed/ 0 Usability Tips http://www.mikevanwinkle.com/design/best-practices/usability-tips/ http://www.mikevanwinkle.com/design/best-practices/usability-tips/#comments Sat, 21 Nov 2009 16:00:41 +0000 Mike Van Winkle http://www.mikevanwinkle.com/?p=357 Smashing Magazine has a great list of usability tips for web designers. Usability is one of those things that is often overlooked by small business and non-profits because they don’t have the resources they perceive necessary to engage in usability testing. But really, there is loads of information out there about usability that small organizations can use to make their sites as competitive as possible.

The highlights:

Tip #2: Users focus on faces

This doesn’t mean you should redesign your website into a big face, but when you are using pictures that include faces think about things like where their eyes are focused.

Tip #4: Most users don’t scroll

Which begs the question, is it better to more pages that are shorter and require less scrolling? Probably.

Tip #5: Blue is still the bet color for links.

I’m a habitual transgressor of this rule.

Tip #7: White space improves comprehension

If you were tempted after reading tip #4 to cram everything in your site into the top third of the page, well think again. Crowding a page can crowd out the user.

Read the full article.

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