The highlights:

Tip #2: Users focus on faces

This doesn’t mean you should redesign your website into a big face, but when you are using pictures that include faces think about things like where their eyes are focused.

Tip #4: Most users don’t scroll

Which begs the question, is it better to more pages that are shorter and require less scrolling? Probably.

Tip #5: Blue is still the bet color for links.

I’m a habitual transgressor of this rule.

Tip #7: White space improves comprehension

If you were tempted after reading tip #4 to cram everything in your site into the top third of the page, well think again. Crowding a page can crowd out the user.

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