http://www.mikevanwinkle.com/news/wordpress-real-estate-plugin-in-the-works/ Wordpress/PHP Developer Fri, 10 Feb 2012 02:22:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.mikevanwinkle.com/news/wordpress-real-estate-plugin-in-the-works/comment-page-1/#comment-6361 real estate training Mon, 12 Sep 2011 16:27:50 +0000 http://www.mikevanwinkle.com/?p=564#comment-6361 You're going to identify two things about your marketing content. The first is to identify the major problem or pain that your content will help the recipient avoid? The second is to identify the most compelling benefits about your content to the recipient. So, pain avoidance and benefits are your headline's focus. The interesting thing about headlines is that pain avoidance is actually more enticing to people than benefits. You’re going to identify two things about your marketing content. The first is to identify the major problem or pain that your content will help the recipient avoid? The second is to identify the most compelling benefits about your content to the recipient. So, pain avoidance and benefits are your headline’s focus. The interesting thing about headlines is that pain avoidance is actually more enticing to people than benefits.

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