Google Instant and SEO Strategy

Listened this morning to the latest “Marketing Over Coffee” and their discussion of Google Instant, the new instant results functionality you may have noticed the last time you did a Google Search. Chris Penn ( I think it was Chris ) thinks that because instant response will distract the searcher Google Instant will disadvantage long-tail keywords . I [...]

The Paradox of A/B Testing

Thanks to Andrew Norcross for tweeting this article by Jeff Atwood. Not only does Jeff discuss one of my favorite movies — in fact, he almost sounds as if he studied it in a philosophy course — but he also makes a relevant analogy to web development. Not bad for a days work.

SEO Basics

seo-basics

This post reviews some of the basics of SEO for small organizations and non-profits. I review meta tags, title tags, and no follow links.

SEO Link Building: Quality First

There’s always been a bit of tension between quantity and quality in link building campaigns. Do I build a widget that can get me thousand of links with minimal effort? Or do I focus on getting big links for a few dozen sources? Here’s a video from SEOMOZ.org on the growing importance of link quality. [...]

Will your project follow the “Hype Cycle?”

gartner-hype-cycle1

TechCrunch published this really interesting graph yesterday that comes from Gartner. The graph details the life of a new technology. The initial excitement and buzz, the inevitable disappointment, then the slow build. Does a similar cycle apply to new web projects? Perhaps we have to give the phases different names, but in a broad sense [...]

Know Your Audience: Facebook, MySpace Fail in Japan

A great article from Techcrunch reminding all of us to listen to what our customers want: Social networks have become integrative elements of modern American youth culture over the last years, shaping social patterns and changing the ways that people communicate. When taken abroad, these services have to deal with a large number of cross-cultural [...]