Listened this morning to the latest “Marketing Over Coffee” and their discussion of Google Instant, the new instant results functionality you may have noticed the last time you did a Google Search. Chris Penn ( I think it was Chris ) thinks that because instant response will distract the searcher Google Instant will disadvantage long-tail keywords . I [...]
The Paradox of A/B Testing
August 6, 2010 By Leave a Comment
SEO Basics
October 20, 2009 By 2 Comments
This post reviews some of the basics of SEO for small organizations and non-profits. I review meta tags, title tags, and no follow links.
SEO Link Building: Quality First
October 6, 2009 By Leave a Comment
There’s always been a bit of tension between quantity and quality in link building campaigns. Do I build a widget that can get me thousand of links with minimal effort? Or do I focus on getting big links for a few dozen sources? Here’s a video from SEOMOZ.org on the growing importance of link quality. [...]
Will your project follow the “Hype Cycle?”
August 19, 2008 By Leave a Comment
TechCrunch published this really interesting graph yesterday that comes from Gartner. The graph details the life of a new technology. The initial excitement and buzz, the inevitable disappointment, then the slow build. Does a similar cycle apply to new web projects? Perhaps we have to give the phases different names, but in a broad sense [...]
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