Problogger: 10 tips for a great blog post

Problogger offers these ten things you should consider before writing a blog post:

Choosing a Topic – take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
Your Post’s Title – perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
The Opening Line – first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
Your ‘point/s’ - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction.
Call to Action – driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
Adding Depth – before publishing your post – ask yourself how you could add depth to it and make it even more useful and memorable to readers?
Quality Control and Polishing – small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.
Timing of Publishing Your Post – timing can be everything – strategic timing of posts can ensure the right people see it at the right time.
Promotion – having hit publish – don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
Conversation – often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.